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If you were captaining a ship, you wouldn’t leave port without knowing your destination; neither should you attempt the expedition into the CPG industry without understanding how to best go about reaching you goal. In navigation, ‘waypoints’ are intermediate navigational coordinates along your journey that reveal where you are relative to where you want to go. 

Named for the purpose of getting you from point A to point B, Waypoint Marketing Group comes alongside you, charts your course to the shelf, and monitors market currents, so you don’t find yourself adrift.
Strategic solutions for your sales challenges and product launches through:

Marketing Services

You’re a visionary. You’ve developed an exceptional product, and you’re passionate about sharing it with the world. Waypoint encourages your creative genius to flourish by allowing you to focus on marketing your brand and developing new products while we take the helm on all sales-related activity, from broker management to promotional strategies.

We provide Turn Key Sales Management to allow you to focus on product development and marketing your brand by:
  • Creating brand strategy and realistic sales objectives
  • Executing the Strategy and Objectives
  • Continuous evaluation of strategic effectiveness with emphasis on use of available data
  • Provide references and support for non-sales issues

About Home

The Waypoint Marketing Crew has over 75 years of combined experience helping brands grow. Our collective experiences in brokerage, retail and distribution, as well as our collective education in areas such as business, marketing, and psychology, gives Waypoint a unique perspective on the process of launching and growing CPG products.

 

Our passion is for good-for-you products that are typically found in Natural Chains, Independents, Co-ops, and Supermarkets across the US and Canada. We understand the entire distribution process from the Atlantic to the Pacific. We know how to appeal to retailer buyers, the requirements for getting on the shelf, and their preferred marketing programs.

 

We save our clients time and money by navigating directly to the next Waypoint!  

Testimonials

Waypoint customizes strategies for brands based on where they are presently in distribution, with the objective of growing at a pace the brand can manage. We leverage our industry experience and relationships to expedite this process as much as possible.

While with Waypoint, Nubian Heritage’s business grew tenfold. We provided the following services to achieve this massive growth:
    • Created, executed, and evaluated promotional plans
    • Managed category review process
    • Made sales presentations to key retailers including Whole Foods Market, Sprouts, Wegmans, Publix, and Kroger
    • Set up KeHE, Threshold, and managed all distribution relationships
    • Performed SKU rationalization to get top sellers in distribution warehouses
    • Evaluated broker effectiveness and optimized broker organization
WOW Baking Company tripled in sales after hiring Waypoint. The services we provided included:
      • Set up and managed bakery and dry grocery broker networks
      • Created, executed, and evaluated promotional plans
      • Managed category review process
      • Made sales presentations to key retailers including Whole Foods Market, Sprouts, Wegmans, Publix, Kroger, Safeway