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You’re a visionary. You’ve developed an exceptional product, and you’re passionate about sharing it with the world. Waypoint encourages your creative genius to flourish by allowing you to focus on marketing your brand and developing new products while we take the helm on all sales-related activity, from broker management to promotional strategies.
- Creating brand strategy and realistic sales objectives
- Executing the Strategy and Objectives
- Continuous evaluation of strategic effectiveness with emphasis on use of available data
- Provide references and support for non-sales issues
The Waypoint Marketing Crew has over 75 years of combined experience helping brands grow. Our collective experiences in brokerage, retail and distribution, as well as our collective education in areas such as business, marketing, and psychology, gives Waypoint a unique perspective on the process of launching and growing CPG products.
Our passion is for good-for-you products that are typically found in Natural Chains, Independents, Co-ops, and Supermarkets across the US and Canada. We understand the entire distribution process from the Atlantic to the Pacific. We know how to appeal to retailer buyers, the requirements for getting on the shelf, and their preferred marketing programs.
We save our clients time and money by navigating directly to the next Waypoint!
Waypoint customizes strategies for brands based on where they are presently in distribution, with the objective of growing at a pace the brand can manage. We leverage our industry experience and relationships to expedite this process as much as possible.
The only thing that is constant is change –Heraclitus
The tides ebb and flow in this industry as often as they do in the ocean. From time to time, the changes really make a splash! Stay in the loop on current news and trends.
Innovation comes with risk, but it also provides the opportunity for maximum growth. Nielson cites their own 2016 study in reaching the conclusion that when creating new products, 70% of companies prioritize risk mitigation over innovation that disrupts the category.