FRACTIONAL VP OF SALES

We help you navigate the tricky waters of retail product distribution!

Let’s be honest, the journey to the shelf often takes you through turbulent conditions. According to NielsonWire, the success rate of new product launches in the grocery industry is around 10 percent, and the reasoning isn’t because the other 90% of products weren’t good enough. It’s because they didn’t have the right go-to-market strategy.

Distributor-based business is ultimately determined by retail customers and their consumers, and Waypoint will customize a strategy for your brand based on where it is presently in distribution, with the objective of growing at a pace you can manage.  We will leverage our industry experience and relationships to expedite this process as much as possible.  We will also create the promotional plan for your brand to maximize effectiveness.

During the past 15 years Waypoint  has helped launch hundreds of products at retail and distributors across dozens of categories. We have personally called on almost every significant food retailer across the country from Whole Foods and Sprouts, to Kroger, Publix, Safeway/Albertson’s and HEB to name a few.

The question isn’t “can you afford to us?” The question is, can you afford not to work with us?