Success Stories

Waypoint customizes strategies for brands based on where they are presently in distribution, with the objective of growing at a pace the brand can manage. We leverage our industry experience and relationships to expedite this process as much as possible.

While with Waypoint, Nubian Heritage’s business grew tenfold. We provided the following services to achieve this massive growth:

    • Created, executed, and evaluated promotional plans
    • Managed category review process
    • Made sales presentations to key retailers including Whole Foods Market, Sprouts, Wegmans, Publix, and Kroger
    • Set up KeHE, Threshold, and managed all distribution relationships
    • Performed SKU rationalization to get top sellers in distribution warehouses
    • Evaluated broker effectiveness and optimized broker organization
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WOW Baking Company tripled in sales after hiring Waypoint. The services we provided included:
      • Set up and managed bakery and dry grocery broker networks
      • Created, executed, and evaluated promotional plans
      • Managed category review process
      • Made sales presentations to key retailers including Whole Foods Market, Sprouts, Wegmans, Publix, Kroger, Safeway
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Waypoint helped Choice Organic Teas organize a complex array of products, brokers, and distributors. We managed sales across natural and conventional channels by providing solutions such as:
      • Creating a more efficient promotion strategy
      • Creating tools to track and control spending
      • Improving Choice Organic Teas’ position at the shelf with key retailers
      • Helping to improve reporting and interpreting sales data
      • Facilitating the enactment of a new pricing structure
      • Holding broker network accountable
      • Executing SKU rationalization and guiding broker shelf placement priority