The only thing that is constant is change –Heraclitus
The tides ebb and flow in this industry as often as they do in the ocean. From time to time, the changes really make a splash! Stay in the loop on current news and trends.
Innovation comes with risk, but it also provides the opportunity for maximum growth. Nielson cites their own 2016 study in reaching the conclusion that when creating new products, 70% of companies prioritize risk mitigation over innovation that disrupts the category.